A Look At The Advertisement - 1758 Words

Take a moment to look at the advertisement shown above. From a distance this image appears to be nothing more than a typical advertisement of this day and age- an image of a thin, minimally dressed woman who is more than willing to expose her â€Å"perfect† body to the world for the sake of selling a product. Harnessing present-day society’s obsession with the female body and even sexuality, this image seems to possess all the ingredients necessary to be what some would consider a successful and convincing ad. However, all is not as it would seem in relation to this ad. With a closer observation of this image, any onlooker finds himself unpleasantly surprised and uncomfortable with the discovery of a rather shocking element within this picture. Finding the flaw within the seemingly â€Å"perfect† beauty, a deformity within the model’s body is discovered, as it is now clear that one of the model’s breasts is actually absent from her body. Left be hind in its vacancy is nothing but a harsh, painful scar. A scar of this nature is sure to have a heart-wrenching story behind it, and that story undoubtedly begins with the development of one thing- breast cancer. Unfortunately, in recent years, more and more women have obtained similar scars that are inevitably the result of a long, tragic battle with breast cancer. This disease has become an epidemic across the globe, infecting women in every cultural and social background imaginable. In fact, this disease has impactedShow MoreRelatedCigarettes Advertisements : A Look At Couples Essay1540 Words   |  7 PagesCigarettes Advertisements: A look at couples’ portrayal in the past and present Consumers are struck by several different and diverse advertisements trying to incentivize cigarette smoking. Big tobacco corporations have often used masculinity in the characters of their ads whom have made it ‘cool’ to smoke. The advertising of cigarettes goes back to when companies used creative solutions to sell cigarettes, when a scare arose to make cigarettes seem bad for you because it caused cancer. CigaretteRead MoreTaking a Look at Magazine Advertisements505 Words   |  2 PagesCompanies have been using advertisements in magazines as means of marketing for many decades now. While the purpose for ads, which is to get the consumer to buy their products, is seemingly obvious. Most of the messages that ads are sending are being received to the viewer’s subconscious mind. As Jean Kilbourne touches upon in her documentary Killing Us Softly 4, ads not only tell us what we need to buy, they tell us who we are (Killbourne, 2010). The specific ad I will be anal yzing is an ad thatRead More A Look into Calvin Klein’s Advertisements Essays525 Words   |  3 PagesA Look into Calvin Klein’s Advertisements As a seductive young man looks into a camera a raspy voice, off camera, whispers, â€Å"You got a real nice look. 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One of the most controversialRead MoreAdvertisements Are A Popular Display Of Marketing1480 Words   |  6 Pages Have you ever really looked at ads, though? I mean, if you look closely and I mean really look closely, advertisements aren’t what they appear to be, in most cases. Advertisements are a popular display of marketing and have been for decades and will be for decades to come. For as long as I can remember, advertisements have been a popular way of getting a message across. Whether they are simple or colorful, they catch the eye of someone that’s reading a magazine, or a newspaper. No matter how muchRead MoreSimilarities Between Dolce Gabana and Camel Cigarette Advertisements618 Words   |  3 Pagesexamination of the Dolce Gabana and Camel cigarettes advertisements show that their main objective is to attract a given audience. The first picture represents an advertisement of Do lce Gabana lipstick worn by a sensual woman. The second picture is an advertisement of Camel cigarettes being smoked by an attractive woman. Advertisement of the Dolce Gabana lipstick and Camel cigarettes intend to grab the attention of the consumers. Effective advertisements should have to ability to quickly and effectivelyRead MoreInfluence Of Advertisements On Society1530 Words   |  7 PagesAdvertisements Advertisements are considered as an art to try to persuade people that certain products can make their lives better. Advertisements have been around in the United States since 1841. Advertisements influence society on what to buy. Advertisements lures society into buy their products. The basic role of advertisements is to provide people with basic information about a product. Companies hire celebrities to be in the advertisement in order to get more consumers to appeal to the advertisementRead MoreJack Solomon s Master s Of Desire : The Culture Of American Advertising1214 Words   |  5 PagesIn our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, â€Å"Master’s of Desire: The Culture of American Advertising,† Jack Solomon claims: â€Å"Because ours is a highly diverse, pluralistic society, various advertisements may say d ifferent things depending on their intended audiences, but in every case they say something about America, about the status of our hopesRead MoreAnalysis of Two Advertisements Essay773 Words   |  4 PagesAnalysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly Read MoreGender Socialization : Social Expectations And Attitudes Associated With One s Gender1372 Words   |  6 Pagesacross advertisements, many of them revolve around gender and gender socialization. Gender socialization is â€Å"the process of learning the social expectations and attitudes associated with one’s gender† (Chegg). Our book discusses gender socialization regarding the expectations for masculinity and femininity (Wood 2015). Most companies use these expectations to create their advertisements, but some companies contradict the expectations to create a different vision for gender advertisements. The gendered